The platform is rolling out a new feature that enables them to cut down on the quantity of AI-created videos appearing in their streams. This move comes as the company announced that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This development aligns with a rise in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising channels on a popular video site primarily display clips produced artificially. A considerable share of this content is deemed low-quality AI content, a phrase for inferior, mass-produced content that is typically absurd or bizarre.
Based on user feedback that numerous viewers appreciate content produced via AI tools, including AI artwork to science explainers, and we aim to give people the power to adjust the amount of that, according to their own preferences,” said a company executive.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its app identified as AI-generated. In total, more than 100 mn pieces of content are submitted to the app each day, making clips made by AI a limited part of its overall inventory.
User Control Features
Users will be capable of limit or boost the volume of AI-generated videos they see by accessing the content preference feature in the application and selecting “AI-generated content”. Additional categories that are already be controlled under the tool cover news, style, beauty, and movement.
Platform Guidelines
Its policies oblige creators to label convincing artificially created content, and it bans harmful fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
Additionally, the service will now apply an artificially created watermark to content created with its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This measure is aimed to deter users from seeking to bypass the labeling process.
Educational Initiatives
The company is also introducing a two million dollar AI literacy fund for specialists and organizations to produce learning resources about ethical AI use. This initiative will support educational bodies specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, during discussion over plans to cut jobs for numerous safety staff in the UK. The company is planning to cut 439 jobs in its content moderation department in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A company official stated that people-led review would remain essential, but automated tools can protect employees by eliminating the most harmful content ahead of it is viewed by people. TikTok stated a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
